Every business owner knows how much of a help business cards can be. Once a transaction is completed, they are a fantastic way of keeping your customer’s attention just that little bit longer. By having a solid, physical card to take away with them, they are more likely to remember your business and make further purchases somewhere down the line.

When this happens, it is a great feeling, as any business owner would tell you. Unfortunately, most of the time, the business card is misplaced or lost amongst other things. However, business cards are still a very simple way of ensuring that any potential or current client has a way of contacting you if they need to. It is an effective way of boosting sales, and they do not cost much at all to print. Business cards leave an impression on your customer. They show that you care about them, and that you care about what you are doing. Sometimes, though, business cards might not be enough and this is when the clever use of promotional merchandise comes into play.

Any marketing materials that you have been using that have not been bringing you any sales should be immediately stopped. Instead of repeating a tested and failed method, replace it with a newer, better one. Getting a repeat sale is much easier than getting a new one, and that is why it is important to issue an innovative version of your business card alongside any product sale. It is good business to combine a sale with a useful item that has all of your details on it. Below, you will find five great ideas to replace a failing business card:

Fridge Magnet

Fridge Magnets are used by all kinds of companies and businesses as a way to keep customers reminded of their products and services. Promotional fridge magnets are static, meaning that it is difficult for them to get lost or broken as they will also be stuck right there on a kitchen appliance that is used every single day. Make sure that your contact details are on display, and soon enough you could find some easy, repeat, business.

Mint Card

Credit-card sized mint containers already do you a favour by resembling classic business cards in shape and size. If you are expecting an imminent call back, then mint cards are a great way to go. A good way to make sure that you really mean business is by matching the shape of the container to your company’s offering or brand. Some shapes to choose from are house, van, circle, or heart, plus more. If you want something a little different, then you could choose a cube with different printing on each side which show off the different layers of your service.

Letter Opener

A letter opener is quite an uncommon thing to find in a home, and that is what makes it so special as a present. Though uncommon, it is still a very useful item for anyone to have. By gifting one of these items to your client, they will see your name every day when opening letters. Just in came in mind that letter openers have a sharp blade, so make sure it is suitable to your client.

Keyring

One of the most popular items a customer can receive, a keyring is a simple and cheap way of being reminded of your business. Keyrings also have plenty of functionality – doubling up as bottle openers, torches, lens cleaners and much more. Just make sure that the style and design of your keyring matches your company’s branding and what you are trying to get across. Keyrings come in all shapes and sizes, giving you plenty of options to decide from.

Pen

It is clear to see why promotional pens are the most popular corporate gift. They are always needed, aren’t they? A pen can be kept by everyone right there on their desk, reminded of your company every time they pick it up and use it. A classic option, make sure your details are added to the design of the pen in order to boost sales.

You will also find that all of the above items are quite affordable and available in full colour. Small businesses could even opt to have their photo right there on the merchandise so that your customers can feel a personal connection to you and your business. Corporate merchandising and gifts are a great investment, utilised by all kinds of companies across the globe.